Tuesday 20 July 2010

I heart ONVIS!!!ONVIS asks people to send back their pair of worn-out denim to choose and eventually replicate the mood for a possible next limited ed




















Italian denim brand ONVIS is based on it’s founder’s idea of making supreme qualità jeans a product for everyone. A daily companion that becomes the linen cloth of the wearer’s life.

ONVIS offers people selvage new denim jeans ‘Bluevirgin’ – to a very reasonable price – you could even call it CHEAP if you like – asking them to live their products every day by (ab)using them as much as possible.

Once daily life has left it’s traces on the denim ONVIS asks people to send back their pair of worn-out denim to choose and eventually replicate the mood for a possible next limited edition on the ‘Ttuestories’ collection.

Once a new authentic ‘Truestories’ model has been created the respective originator will get paid a royalty on the collection’s effective sales and will be portrayed on ONVIS.it

The style is a straight forward classic Five Pockets with updated comfortable and functional fitting.
ONVIS does not follow any logo buzz but rather focuses on finishing, subtle details and the continuous research to replicate real washes.Read their story... on this the link: http://onvisdenim.blogspot.com/

Thursday 8 July 2010