Denim-Trapped within its fibres are legends, lifestyles and values

, fabricThe versatility of denim has become an intrinsic part of fashion culture worldwide; denim has clearly had an impact on how clothes are worn and more importantly perceived. As fashion and society have changed, so has denim, and as it evolved, its subtle influence caused changes in society to accelerate. Denim is more than a fabric. Trapped within its fibres are legends, lifestyles and values. How did a simple overall for American farms and factory workers achieve this celebrity status? What is the background to this remarkable fabric, and what was the journey from workplace to fashion icon

“Denim is a special fabric. Like no other fabric; denim has unique qualities. With time its value improves. Whilst many other fabrics wear away, denim prospers, taking on the contours and individuality of the wearer. It promotes universalism whilst at the same time lending individual expression”.
(David Tring, 2004)