The wise words of Ruby Jeans

Kate Eccles, brainchild of RUBY Jeans, designs to the beat of her own creative rhythm and based on her intuition and vast fashion experience.

RUBY jeans are a premium UK denim label, named after her late Grandmother. The brands English heritage loans traditionally British names to each cut and style; Lil, Pearl, Connie, John, Grace and Vera. Each collection contains its own fortune cookie-esque message, as if told by the wise Ruby herself.

This season’s label reads; 'Sleep where you will. Wake with the strength to deeply love'

RUBY is about simplicity and consistency, the brand sends out a positive responsible message working with organic cottons and informing their factories of changes in ethical fashion production. The jeans have an original embroidered texture to them based on tribal African cultures where the denim is stippled like skin. This with the flattering cut and ultra modern colours makes a winning formula for the cool modern denim seeker.

Kate is half business woman and half spiritualist; she is generous with her knowledge, 'No one explains how hard it is for fashion graduates in this country'. Whilst acknowledging that Britain produces creative designers she says that business practice is key . Kate’s philosophy comes in time with a much needed idea that the industry and University’s need to work together giving young designers a realistic view of running a business. ‘Every fashion graduates dream is to set up their own label, but high risks are involved'.

Kate is no stranger to risk taking and stress, she understands the unpredictable climate of fashion. After all she is an example of a designer who lives and breathes her dreams with a balance of innovation and business assertion.