Carnaby Street is the centre of youth fashion and hosts all the leading denim brands sold worldwide.The exhibition will take place this year and is set to become the event people will talk about. Concerning itself with the past, present and the future of denim, the exhibition will also provide priceless information about future trends, because we will ask tomorrow’s designers, stylists and wearers about their ideas and attitudes.
Why denim? Because denim is cultural phenomena, a fabric and an idea which instigated massive changes in the structure of the fashion industry and continues to lend its magic and to encapsulate the dreams and aspirations of the wearer. Denim has broken through every social barrier, gender, race, and culture. It can be said to have democratised
fashion itself. We as individuals are defined by our denims, each brand and model having an identifiable and inbuilt set of values, a personality. Denim has as many facets as a diamond. Denim is worn with confidence and carries with it a set of values recognised wherever it is worn.
What is Denim ID?
It is an interactive fashion exhibition where the audience is invited to become part of the exhibition. Fashion, art and street culture will collide and images illustrate the past, present and future of denim.The people who help create the ideas and attitudes which evolve denim will be invited to walk into the exhibition and to look at iconic images created around denim during the last fifty years, but presented in new and exciting ways.The past theme is nostalgic and includes advertising images long forgotten divided into decades of unforgettable advertisements and posters and significant quotes
which will provide a hall of fame for denim.Cool Seekers will roam Carnaby Street, capturing today’s images, to join the great images of the past in the exhibition.Tomorrow’s theme The exhibition will have a high interactive element and be designed to encourage and invite ideas and input from people at the cutting edge of fashion – those who have attitude and imagination enough to become tomorrow’s denim enthusiasts. Denim fashions bubble up from the street and these reinventions of denim can be captured in this live event through photography and the involvement of the fashion hungry youth market found on Carnaby Street.Denim prospers, taking on the contours and individuality of the wearer, it promotes universalism whilst at the same time individual expression. Denim is embodied in our society as classless; it is widespread amongst different sub-cultures and mainstream groups. It is worn internationally by the rich and famous to voice a streetwise attitude and paradoxically by the poor, who can bolster their status by wearing the same denim as the rich and famous. It is sexy, rebellious, tough, macho and feminine all at once and embodies values that suit everyone. As the generations have passes this fabric and its messages, became whatever the wearer wished it to be. 
The question is, how do you wear yours?
Why denim? Because denim is cultural phenomena, a fabric and an idea which instigated massive changes in the structure of the fashion industry and continues to lend its magic and to encapsulate the dreams and aspirations of the wearer. Denim has broken through every social barrier, gender, race, and culture. It can be said to have democratised
fashion itself. We as individuals are defined by our denims, each brand and model having an identifiable and inbuilt set of values, a personality. Denim has as many facets as a diamond. Denim is worn with confidence and carries with it a set of values recognised wherever it is worn.What is Denim ID?
It is an interactive fashion exhibition where the audience is invited to become part of the exhibition. Fashion, art and street culture will collide and images illustrate the past, present and future of denim.The people who help create the ideas and attitudes which evolve denim will be invited to walk into the exhibition and to look at iconic images created around denim during the last fifty years, but presented in new and exciting ways.The past theme is nostalgic and includes advertising images long forgotten divided into decades of unforgettable advertisements and posters and significant quotes
which will provide a hall of fame for denim.Cool Seekers will roam Carnaby Street, capturing today’s images, to join the great images of the past in the exhibition.Tomorrow’s theme The exhibition will have a high interactive element and be designed to encourage and invite ideas and input from people at the cutting edge of fashion – those who have attitude and imagination enough to become tomorrow’s denim enthusiasts. Denim fashions bubble up from the street and these reinventions of denim can be captured in this live event through photography and the involvement of the fashion hungry youth market found on Carnaby Street.Denim prospers, taking on the contours and individuality of the wearer, it promotes universalism whilst at the same time individual expression. Denim is embodied in our society as classless; it is widespread amongst different sub-cultures and mainstream groups. It is worn internationally by the rich and famous to voice a streetwise attitude and paradoxically by the poor, who can bolster their status by wearing the same denim as the rich and famous. It is sexy, rebellious, tough, macho and feminine all at once and embodies values that suit everyone. As the generations have passes this fabric and its messages, became whatever the wearer wished it to be. 
The question is, how do you wear yours?
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