Thursday 16 October 2008

Denimology-Andy Knight

Always hunting for the perfect pair of jeans?

Denimology has the answers on up and coming designs, images of celebrity's snapped in their casuals and even gives tips on sourcing vintage denim. Its world wide success and Denimology has become the number one denim blog. I met the creator Andy Knight at the Angelic pub in Islington.

Knights constant challenge is to keep up to date with fresh news entertaining the 30,000 people that visit on a dailey basis. There are over 2000 posts and 10,000 images on Denimology and 100's of images, a visit to the sight guarantees inspiration in choice of brand, style and cut.
This week’s news includes Levi's Unbutton Your Beast a global marketing campaign, in return Levi’s made a special online message for Denimology.

Andy has the knack of combining celebrity gossip with fashion in a fly on wall way. This week he commentates that ‘Baggy boyfriend-style jeans have been showing up all over Hollywood recently and Lindsay Lohan has gone one step further by getting herself an pair of repro vintage Levi's 501s,’

In which Andy writes’ jeans don't come anymore classic than this’ and admits that his love for Levi’s in the 80’s ignited his fascination for denim. Andy also posts sit down interviews with up and coming designers. He believes it’s tough to get to the top of the denim market but is keen to promote new talent.

http://www.Denimology.com

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